A product page is what defines the features, manufacturer, uses and a lot more, about a certain product, in e-commerce. It is a page on an e-commerce website that defines a product in its entirety E-COMMERCE SALES. This allows the users to look deeply into what a product offers and how it will benefit them once they buy it. Hence, optimizing your product page plays an important role to boost your Single Vendor E-commerce.
WHY IS IT USED?
E-commerce is a crowded market and it’s only getting more competitive. To get ahead of the competition, your product pages need to be in tip-top shape. It’s not enough to just have a website or an app anymore. When a customer arrives at the landing page of your product, they need to have a clear path to purchase. Helping your potential customers turn from visitors to shoppers is easier said than done. When you’re planning to promote a new product on your site, you need to make sure it’s set up for success.
WHAT DOES IT OFFER?
The product page is crucial in ecommerce because it acts like a sales promotion girl (SPG) or sales promotion boy (SPB) and will boost your ecommerce sales. You don’t have to open your mouth to sell the product on ecommerce. Instead, the product page itself will speak to your customer and entice them to buy the products.
At any top digital strategy agency, they’ll tell you that every ecommerce product page needs to include a set of features that drive sales. It can be frustrating to see a well-executed product launch get halted by a lack of web traffic and conversion.
Ensuring you have these thirteen elements on the page should help give you the best shot at converting visitors to customers.
PRODUCT PAGE ELEMENTS TO BOOST E-COMMERCE SALES
Basically, a product title doesn’t affect your conversion, but an enticing product title can drive people to visit your product page. Your product title must describe the product clearly, so there is no misunderstanding about the product you sell. Ensure you don’t make any typos in your product title, or customers will feel doubt about shopping in your ecommerce store.
Mug Dom has a unique way of selling its product through personalized product titles. As we can see from the picture below, the way Mug Dom sells the accountant mug by naming the product title more personalized for the accountant like “Limited Edition – My Accounting Degree 11 Oz Mug.” This way, anyone looking for an accountant mug will feel that they must have the mug.
Personalization on the product title can work really well especially if you sell print-on-demand products.
HIGH-QUALITY PRODUCT IMAGE
I can’t stress the importance of the quality of your product image. In the ecommerce world, the customer can’t touch the product directly. It’s really important that you provide product photos or videos from different angles to showcase what the product looks like.
Product images can make or break your sales conversion, so ensure to provide high-quality product images on your product. It’s shown how professional your ecommerce store is to serve the customer. In some cases, apparel brands use user-generated content (UGC) on their product image. As you can see from the picture below, Gym Shark, a fitness apparel brand uses several models to pose with its products.
Meanwhile, some Grocery Store brand stores invest in 360-spin product photography to rotate the product to get 360-degree views. One of them is Sawyer which sells tap filters to provide clean water with rapid filtration. This is an excellent initiative from Sawyer to provide interactive 360 spin images on their products. So the customer can see the overall products in 3D view before deciding to buy.
SOCIAL PROOF (CUSTOMER REVIEWS)
One thing you’ll hear a lot of trusted digital strategy services agencies argue is that customers don’t necessarily always trust the seller to give an honest review of their product. Customer reviews are really important to boost your ecommerce sales. Many people will doubt purchasing your product if they don’t see any testimonials from previous customers. People want to see what others said about your brand quality.
Putting customer reviews on your product page can eliminate any doubt from customers, especially if your brand is still new. Besides, people want to ensure that they will not get a scam product. Therefore, I highly recommend you enable the product reviews to be shown on your product page. You can even prioritize the top reviews on top, but don’t filter out criticisms either. People won’t trust your product page if it’s just 5 stars all-around. Here is an example of the product review from Pura Vida Bracelets.
Some products will need to have further information before customers decide to buy, especially if your product has specific benefits and features such as medicine, supplements, cosmetics, gadgets, etc. Frequently asked questions (FAQ) can help answer common customer questions about your products, like how to use them, how the side effect, how you should use the product, etc.
Wonder Bly, a company that creates personalized books for children and adults, knows that their customer has many questions about the books before deciding to purchase. Hence, at the bottom of their product page, they put FAQ sections to answer all the common questions from the customer. This strategy really helps to eliminate any doubt that will delay the customer from purchasing the product.