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8 Ways to Retain Your Customer in SugarCRM………



Did you know the average customer churn rate globally is a whopping 32%? This means that one in every three users is bound to leave your service when either their free trial ends or when they encounter a problem. This is not good for any business, and least of all a business in a market as competitive as that of SaaS.

Business owners often employ the services of CRMs to help reduce this churn rate and to maximize profits. SugarCRM is also one such software that can help you with your churn problems, but only if you know how to harness its true potential. Such is the importance of knowing how to manage one’s churn rate that 55% of businesses are unable to identify the leading causes of their rising churn rates, thereby not knowing how to mitigate their losses. If left unattended, your rising churn rate definitely has the potential to sink your entire business to the point of bankruptcy.

In this blog, we will offer a detailed look at SugarCRM and its capabilities to reduce churn. In doing so, we will point to concrete ways in which you can unleash the power of SugarCRM to protect your business from sinking under the weight of its departing customers.

What is SugarCRM?

SugarCRM is a prominent customer relationship management (CRM) software that helps organizations better manage their customer interactions and connections. It’s a cloud-based platform that allows businesses to store and access client data, manage sales leads, automate marketing operations, and deliver effective customer service. The robust set of features that the CRM includes are contact management, sales pipeline monitoring, marketing automation, customer service ticketing, and reporting and analytics. SugarCRM is extensively used by businesses of all kinds and sectors to improve customer interaction, optimize operations, and promote overall growth and success because of its user-friendly interface and customization choices.

8 Ways to Retain Your Customer in SugarCRM

  1. Consistent Communication:

Maintain consistent communication with your consumers through email campaigns, follow-ups, and information on new goods or services. SugarCRM’s marketing automation capabilities can aid in the automation and simplification of communication initiatives.

  • Outstanding Customer Service:

Use SugarCRM’s case management and ticketing tools to give fast and effective customer help. Respond to questions quickly and fix issues effectively to demonstrate your dedication to client satisfaction.

  • Analyze Customer Data:

Use SugarCRM’s reporting and analytics features to examine customer data for patterns, trends, and areas for improvement. Understanding consumer behavior can help you predict and meet their demands which, in return, can help boost your earnings


  • Personalized Interactions:

SugarCRM’s customer data may be used to customize interactions with customers. Address your customers by name, learn about their preferences, and provide customized solutions depending on their needs. Statistics prove that customers overwhelmingly respond positively to being personalized as it allows them to feel as if they too have a stake in the business.

  • Upselling and cross-selling:

Identify upselling and cross-selling possibilities in your business using SugarCRM’s sales automation features. To boost a customer’s lifetime value, suggest related items or services based on their previous purchases. You can get data regarding this using SugarCRM analytics tools.

  • Customer Feedback:

Use SugarCRM’s survey capabilities to get feedback from consumers. Act on their recommendations and address their concerns to demonstrate that their input is appreciated. SugarCRM allows customers to communicate their woes and demands in a clear-cut manner, which is what you should use to make sure you understand what parts of your business are working for your customers and, most importantly, what parts are not.

  • Regular upgrades:

Use SugarCRM’s email campaigns and newsletters to keep your customers up to speed on product upgrades, new features, and discounts. Doing this embeds your customer deeper within your business’s ecosystem, which again makes them less likely to leave


  • Celebrate Milestones:

Recognize and celebrate significant milestones in your customers’ interactions with your company. To build a deep emotional connection, send unique greetings on anniversaries or special events. This point is similar to the last one, which is why often businesses use the same tools to achieve customer retention in SugarCRM.


Client retention is critical for every business, especially in the competitive SaaS industry. SugarCRM provides an effective solution for combating high churn rates and increasing earnings. Businesses may achieve client retention success by successfully utilizing SugarCRM’s capabilities.

And if yours is a business that lacks the technical resources to achieve the full potential of SugarCRM like mentioned in the segment above, then hiring SugarCRM consultants like the ones at Techloyce are your surest way of making sure that you make the most out of SugarCRM.

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