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Should B2B Companies Only Focus On LinkedIn Marketing?




LinkedIn is the primary network to visualize your business; It is a network of professionals and allows you to share formal content with good results.

But you shouldn’t just limit yourself to LinkedIn to sell B2B, you also have to have a presence on Facebook and Instagram and we’ll tell you why. 

It is clear that each network has its characteristics, but if you want to reach a greater number of users you must be in all of them, presenting content that adapts to the characteristics that each one has.

Why you shouldn’t just limit yourself to LinkedIn?

Most B2B marketers focus on LinkedIn as the most effective means of gaining clients. LinkedIn has been a powerful tool for B2B marketers for many years

However, the reality is that there are many other social platforms available that can be just as useful and perhaps more so.

Although LinkedIn is the primary network to view your business, so are other networks such as Instagram and Facebook. However, to impact these networks we must adjust the way we speak to our followers. For this, we must remove formalism and show our most relaxed side.

Additionally, Instagram and Facebook have a much larger audience than LinkedIn. In these networks, sellers can promote products and services through the different categories that exist on each platform: Photography, video, news, and groups, among others.

If your business is B2B, you must be on LinkedIn. However, the best way to sell B2B is with a combination of everything. The reality is that to sell B2B, you should be on LinkedIn, but also Facebook, and Instagram.

How to sell B2B through LinkedIn, Facebook, and Instagram?

There is no doubt that digital marketing has become an indispensable tool in promoting products and services. However, many business owners are not aware that Facebook and Instagram are also effective for B2B businesses.

The reason for this is that these 3 spaces complement each other perfectly to generate a personality for your business and make it stand out from the competition.


LinkedIn is a professional network, so it serves to show the skills and knowledge of your company’s team. A LinkedIn profile is to show credibility and Facebook and Instagram profiles to show the client your more human side.

LinkedIn offers a unique opportunity to network with key players in your industry. Building connections and engaging with professionals can lead to new business opportunities, partnerships, and collaborations.

Sharing industry insights, thought leadership content, and educational resources positions your brand as an expert in your field. This can build trust and credibility among your B2B audience.

Since, if you want to sell B2B, you not only need to publish ads on the social networks you use but also learn to sell well on each platform.


Facebook is a very popular social network among users looking for leisure, but it can also be an excellent tool to promote your business and get potential clients.

Utilizing lead generation forms and Facebook Ads can capture contact information from B2B prospects interested in your products or services. This helps build a pool of potential clients for your sales team.

Facebook allows you to implement remarketing campaigns, which can be highly effective in keeping your brand in front of B2B decision-makers who have previously engaged with your content or visited your website

To sell B2B through Facebook, it is necessary to know well the products or services offered, what their strengths are, and how to reach the target audience.


Instagram, for its part, is a photographic network where you can show products through impressive and eye-catching images. With a basic account, you will have the ability to reach millions of people. And how do Instagram ads work?

It is a platform that is used to share content and promote products and services, and it can be a very good tool for entrepreneurs who want to expand in the B2B (Business-to-Business) world.

As brands begin to use Instagram to showcase images of their products and services, they are also using the platform to get their customers or users more engaged with the brand. For this reason, we believe that it is an indispensable tool to achieve success in B2B businesses.

Facebook and Instagram are two of the largest social media sites in the world, and sellers can use these pages to promote their products and achieve direct sales, among many other benefits.

If you sell B2B products or services, both LinkedIn, Facebook, and Instagram can become a powerful tools to help you achieve your business goals.

The key to a successful digital marketing campaign is to think of it as an integrated messaging system that targets the right person at the right time.

To achieve this, you must use all available channels. If you are only on LinkedIn and for some reason, you cannot access the other platforms, then you may fail.

Contact us at Digital Specialist if you want to expand your digital marketing channels to boost your sales performance.

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