Online video platforms allow users to access videos anytime, anywhere. This type of platform offers a wide range of features to its users, allowing them to upload, showcase and monetize their content. Whether you are a small business, large corporation or a video enthusiasts looking to make it big in the online video world, an online video platform can help.
1. Prepare a business plan:
Before you begin building an online video platform, it is important to have a comprehensive understanding of the type of content you plan to offer, the targeted audience, expected competition, and a complete roadmap of how you plan to grow and monetize the platform. Create a comprehensive business plan that outlines these objectives and the resources you plan to use to achieve them.
2. Choose a video streaming service provider:
It is essential to choose a reliable video streaming service provider, such as Amazon, Wowza, and Red5, to ensure that streaming video content is delivered to users without any technical issues. It is important to ensure that the provider also offers plenty of features that are needed for developing a robust video platform.
3. Select a content management system:
Choosing the right content management system (CMS) is an integral part of building an online video platform. Select a CMS that offers features such as digital rights management, content delivery networks, and media streaming capabilities. WordPress, Drupal, and Joomla are some popular CMSs to consider.
4. Design the user interface:
Designing a user-friendly and intuitive user interface is essential for retaining customers on your online video platform. An easy to navigate and visually attractive UI makes it easier for users to search and stream video content without any hassles. Design a UI that is compatible with mobile devices, tablets, and PCs.
5. Secure the platform:
With cybercrime and data breaches on the rise, it is essential to secure your online video platform from malicious attacks. Implement robust data security and authentication processes, use reliable encryption technologies, and ensure that all data stored on the platform is secure.
6. Develop supportive features:
Develop features such as high-resolution video streaming, live streaming, pay-per-view, subscription plans, and user analytics to help monetize the platform and attract customers. Additionally, consider building customer support, member support, and customer relationship management features to stay in touch with customers and provide a better experience.
7. Monitor and optimize performance:
Regularly monitor the performance of the platform to identify and address potential issues as soon as possible, including latency and buffering problems. Optimizing the performance periodically can help ensure that the video platform runs smoothly and video streaming is not interrupted.
Benefits of Using an Online Video Platform
- Accessibility: An online video platform allows users to easily access videos from anywhere with an internet connection. This eliminates the need to download and install videos, making them accessible on all screens and devices.
- Customization: The best online video platforms provide users with a wide range of customization options. Create advanced search screens, integrate playlists, customize design settings, and even monetize content through the use of advertising and subscription payments.
- Security: Keeps users’ videos safe and secure with password protection and multiple levels of secure user authentication. The best online video platforms also offer users the ability to control who can access their content and when.
- Analytical tools: Analytical information offered by online video platform providers can provide insight into user engagement levels and what content is most popular. Utilize this insight to improve user experience and discover potential monetization opportunities.
- Peng: Peng is an online video platform specifically designed for creators. It enables creators to easily upload, curate and publish their content in a single online space. Peng allows creators to engage with their audience in real-time, monetize their content, and grow their brand.
- Social media integration: Many online video platforms offer an array of features to monitor and track success through multiple social media networks. Increase your audience reach by sharing videos through Facebook, Twitter, YouTube, and other popular social media platforms.
- SEO optimization: The best online video platforms use search engine optimization (SEO) techniques to improve visibility of videos on the web. Platforms like VPlayed, Muvi, and Vimeo OTT offer detailed SEO reports and tips to ensure your videos have maximum reach.
Best Online Video Platform Providers
- VPlayed: VPlayed is an all-in-one video platform that offers users easy uploads, streaming, analytics, and an array of monetization options. The platform provides users with powerful tools like video transcoding, API access, and cloud streaming.
- Muvi: Muvi is an online video platform that features an intuitive drag-and-drop interface for easy video editing. This feature makes it easy to customize and control how your videos appear on web and mobile apps.
- Vimeo OTT: Vimeo OTT is the leading over-the-top (OTT) video platform offering users a powerful suite of tools for creating, managing and distributing videos. This platform also offers analytics and monetization features to help users maximize their profits.
- Brightcove: Brightcove is a powerful online video platform designed to help organizations engage with their audience. It offers users advanced video management tools, personalized content feeds, secure streaming, and industry-leading analytics.
- Uscreen: Uscreen is an online video platform that can help users monetize their content. It features flexible pricing, programmatic advertising, membership plans, affiliate marketing, and more.
- Brid.tv: Brid.tv is an online video platform that offers comprehensive video management tools, player customization, API access, and secure streaming. It also comes with powerful marketing tools to optimize reach and monetization.
As you can see, there are many benefits to using an online video platform. From accessibility to customization, security to engagement, the best online video platforms provide users with tools to maximize viewership and monetize their content. VPlayed, Muvi, Vimeo OTT, Brightcove, Uscreen, and Brid.tv are just some of the top online video platforms on the market today. Determine which features are most important to you and select the platform that best suits your needs.